Course Information
Course Title Code Semester T + P ECTS
Strategic Management and Business Policy ISL404 8 3 + 0 4

Prerequisites None

Language English
Level Bachelor's Degree
Type Elective
Coordinator
Instructors Assoc.Prof. AHMET FERDA ÇAKMAK
Goals Analysis of rapidly changing environmental conditions and appropriate to the situation in terms of senior management of business enterprise, competition and selection, and implementation strategies related to functional terms, concepts and methods The course aims to teach
Contents Enterprises, strategic management, strategic analysis, internal and external environmental analysis, business analysis, strategic alternatives analysis, the main business strategies, strategies, implementation and control
Work Placement(s) Absent

Number Learning Outcomes
1 With the ability to think analytically
2 Grasped the importance of strategic analysis.
3 Strategic planning, strategic implementation and control processes are analyzed
4 That competitors may have competitive advantages in business and analyzes.
5 How to predict how the future will be organized and be revised structures are analyzed.

Mode of Delivery Face-to-Face
Planned Learning Activities & Teaching Methods 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods Mid-term and final exam



Course Content
Week Topics Study Materials
1 Basic concepts and definitions of strategic management Read the related chapter in text book.
2 Strategic management features and history Read the related chapter in text book.
3 Analysis of the external environment Read the related chapter in text book.
4 Business analysis Read the related chapter in text book.
5 The organization's mission and business objectives Read the related chapter in text book.
6 Strategic analysis of alternatives Read the related chapter in text book.
7 Major business strategies Read the related chapter in text book.
8 Implementation and control strategies Read the related chapter in text book.
9 Strategic evaluation and control of the results Read the related chapter in text book.
10 Crisis Management Read the related chapter in text book.
11 Strategic management in small businesses Read the related chapter in text book.
12 Strategic management of service businesses Read the related chapter in text book.
13 Strategic management of non-profit organizations Read the related chapter in text book.
14 Case study analysis Read the related chapter in text book.



Sources
Textbook Strategic Management 12.Ed; F David; Pearson - İşletmelerde Stratejik Yönetim; 5.Ed.; H.Ulgen-S.K.Mirze, BETA
Additional Resources PP presentations of the course will also



Assessment System Quantity Percentage
In-Term Studies
Mid-terms 1 40
In-Term Total 1 40
Contribution of In-Term Studies to Overall 40
Contribution of Final Exam to Overall 60
Total 100





Course's Contribution to PLO
No Key Learning Outcomes Level
1 2 3 4 5
1 Have advanced knowledge in the field of working life x
2 Information in the field of working life has the ability to transfer employees and colleagues. x
3 The decision on the application and the behavior of his working life to interpret the information acquired through the use of the data, to analyze, to bring the has the ability to define problems and solutions. x
4 Do research and work on issues related to working life. x
5 The project meets the objectives of the Project Coordinator or the participant takes responsibility. x
6 Organization / Institution determines the objectives. x
7 Employee-employer relations, critically evaluates the acquired knowledge and skills. x
8 Indicates that the comprehension of the need for continuity of learning x
9 The level of knowledge and skills related to the field of Labor Economics thoughts and pass the written and oral proposals concerned. x
10 Effective stake holders in the field of professional communication. x
11 Working relationships required by the European Computer Driving Licence Advanced Level at least with computer software uses information and communication technologies. x
12 At least one foreign language knowledge in the field using the European Language Portfolio B1 General level monitors and communicates with colleagues. x
13 Employee-employer relations, the organization / institution, business, and act in accordance with social ethics. x
14 Analyze and executes effective working relationships within the organization. x
15 Has the ability to be able to encourage innovations in working life. x
16 Working relationships to the organization / institution for the critical thinker. x
17 Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues are conscious. x



ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration (Hour) Total Work Load (h)
Course Duration 3 14 42
Hours for off-the-classroom study (Pre-study, practice) 3 14 42
Mid-terms 1 12 12
Final examination 1 24 24
Total Work Load (h) 120
Total Work Load / 30 (h) 4
ECTS Credit of the Course 4